Le_Bent_Brand_Identity_&_Exclusion_Zone_

THE NAME: LÉ BENT

We are named for our two defining influences - les alpes francaises & doing things differently, bending the norm. 

LE:

1. The (definite article).

2. An homage to our years fitting ski boots in Val-d'Isère. 

BENT:  

(ver.) 1. Simple past tense and past participle of bend. 

(adj.) 2. Different from the normal or usual. 

(adj.) 3. Strongly inclined or determined: “we are hell bent on making good products.”

(adj.) 4. The defining characteristic of a sock…